Strategi Penetapan Harga Stik Singkong Berbasis Pendekatan Matematika di Desa Labuan Ratu Induk

Abstract

Cassava is a key agricultural commodity in Labuhan Ratu Induk Village, with significant potential to be processed into value-added food products such as cassava sticks. However, the cassava stick industry in the village faces challenges in determining accurate selling prices due to reliance on intuitive estimates without considering production costs, market demand, and profit margins. This study aims to address this issue by applying the ABCD (Asset-Based Community Development) method to improve pricing accuracy by at least 90% compared to the optimal market price. The research employs cost and mathematical analysis, including calculations of the Cost of Goods Sold (COGS), Break-Even Point (BEP), and profit margin simulations. Data were collected through direct observation, interviews, and cost documentation from several cassava stick producers in Labuan Ratu Induk Village. The analysis focuses on identifying fixed and variable costs, calculating unit costs, and simulating pricing scenarios. The key findings indicate that implementing a mathematical pricing model significantly enhances pricing accuracy. This model enables small businesses to minimize pricing errors, improve profit stability, and maintain competitiveness in the regional market. The study provides practical implications for small rural entrepreneurs, not only for the cassava stick industry but also for other food products. The results encourage the adoption of analytical tools in pricing decisions to support sustainable business growth and local economic development.