The Utilization of Artificial Intelligence (AI) Technology in Entrepreneurship-Based Agribusiness Vocational Education: A Qualitative Study

Andi Danata AR, Robbyadi Afitno, Ihsan Mustofa 1Institut Teknologi dan Sains Nahdlatul Ulama Lampung Indonesia 2Universitas Satu Nusa Indonesia 3Institut Teknologi dan Sains Nahdlatul Ulama Lampung Indonesia

Abstract

The rapid development of digital transformation in the era of the Fourth Industrial Revolution and Society 5.0 requires vocational agribusiness education to adapt to the use of the latest technologies, one of which is Artificial Intelligence (AI). AI technology not only plays a role in modernising the agribusiness sector, but also has great potential to improve the quality of entrepreneurship-based learning. This study aims to explore in depth the use of AI technology in entrepreneurship-based vocational agribusiness education and understand its contribution to the development of students' skills. This study uses a qualitative approach with a case study design. Data were collected through in-depth interviews, learning observations, and curriculum document analysis at three vocational colleges in Indonesia. Data analysis was conducted using thematic analysis techniques through open, axial, and selective coding processes. The results show that AI acts as a facilitator of contextual learning that supports the strengthening of students' analytical, entrepreneurial, and digital literacy skills. However, the implementation of AI still faces challenges related to infrastructure readiness, lecturer competence, and curriculum integration. This study recommends strengthening institutional policies and increasing human resource capacity to support the sustainability of AI-based learning in agribusiness vocational education