Penentuan Produk Unggulan di Peternakan Kambing Perah Telaga Rizqy Metro Lampung

Abstract

This study aims to determine the superior products in the Telaga Rizqy dairy goat farm in Metro, Lampung. The data in this study used primary data and secondary data. Primary data collected through field observations, questionnaires, and interviews. Secondary data obtained through company documents, literature studies from journals, books, and the internet. This study used system approach which is supported by Exponential Comparison Method (ECM) for the selection of superior products. ECM  required the right criteria and product alternatives to get superior products that can be profitable and sustainably be able to become superior products of the Telaga Rizqy dairy goat farm. Determination of the criteria is done from the results of literature studies and discussions with experts. Experts who play a role in determining superior products include business people in goat’s milk processing industry, academics, and the government. The criteria used in determining superior products are; availability of raw materials, market potential, product added value, business capital, capability and skills of production technology and employment. While alternative products in this study are; pasteurized milk, fermented milk (yogurt, kefir), powder milk and soap/cosmetic products. The results of the MPE analysis show that the superior product of the Telaga Rizqy dairy goat farm is powder milk with MPE value is 8,36.